We predict that Battle Passes and other soft and broad appeal monetization tools will become even more relevant in the future since the growing hardship of launching successful new titles will push games to implement more user-friendly monetization approaches aiming to protect and grow their most valuable resource (players), and actively avoid aggressive, fast burn models. It can happen even to the best:Īnd also, they’re here to stay. If not handled correctly, Battle Passes may end up generating a negative effect on game revenue. It’s also important to understand that Passes are not a straightforward feature to balance that can be applied to any game without risks. So it must provide the right incentives to engage them in fun activities and keep them interested in the rewards. For most players (including payers) the Pass is primarily retention and an engagement mechanism. When considering Passes, it’s important to note that they are not exclusively a monetization feature. Passes can generate different player experiences, follow a different balance, and emphasize different components depending on the genre and audience. The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be. But they’ve long since stopped being exclusive to mid-core, cosmetic-driven games and nowadays are present in a constantly growing amount of genres and games. Battle Passes were first introduced in Valve’s Dota 2 and Team Fortress 2 and later popularized by Fortnite (which still today holds one of the most advanced and constantly improving designs).
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